It depends how you look at it. It has some great resources in it, I explored it a bit - pity it's only for American's from what I can gather.

The apologies, it made you pay attention - I don't think it will really work. It's too shocking, it's too in your face and that's a bad thing. It leaves you thinking that it's bad, but then, how are you going to stop it? The majority of people that drink drive won't watch that, it's people like me and you that don't drink drive that watch stuff like this and are affected by it.

So, saying that again, this is likely not to work - due to the majority of drink drivers don't watch this kind of stuff. It works on people who do, but most do not.